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Solutions

Reset. Plan. Lead.

Three ways to work smarter, not harder. 

FuelB2B's signature solutions meet you where you team is— and move you forward with clarity, strategy, and momentum. 

Signature Solutions

The Reset

Marketing or Agency Team Reset

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Sometimes, high-performing teams just need a recalibration. Whether you’ve grown quickly, lost momentum, or are stuck in reactive mode, our Team Reset helps you hit pause — and then hit the ground running again. We assess your current state across people, process, and planning, identify what’s working (and what’s not), and design a clear path forward. Through surveys, workshops, and strategic facilitation, we bring your team back into alignment so collaboration improves, energy returns, and performance gets sharper. It’s not just about fixing what’s broken — it’s about reigniting the momentum you know is possible.

Inclusions:

Marketing or Agency Team Reset

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  • Discovery session with leadership

  • Team structure & KPI audit

  • Optional team survey or stakeholder interviews

  • 1–2 custom workshops (virtual or in-person)

  • Role clarity + planning alignment frameworks

  • Strategic reset summary and next steps

 

Ideal for: Teams experiencing growth, reorgs, or general “why are we doing this again?” fatigue.

The Plan

Strategic Growth Planning

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It’s easy to get busy — harder to stay strategic. Whether you’re planning your next quarter or mapping the full year ahead, we help turn ambitious marketing goals into grounded, achievable plans. Our approach blends prioritization frameworks, campaign mapping, and capacity-focused planning so your team knows what to do, when to do it, and why it matters. This isn’t a deck that gets forgotten after the offsite. It’s a living, breathing roadmap that connects your marketing activity to business growth — with clarity, confidence, and buy-in across the board.

Inclusions:

Strategic Growth Planning

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  • Campaign & activity audit

  • Strategic prioritization matrix

  • Co-designed quarterly or annual plan

  • Capacity + owner alignment framework

  • Editable campaign calendar and tools

  • Optional rollout support or add-on Labs

 

Ideal for: Marketing teams and agencies ready to connect the dots between effort and outcomes.

The Lead

Fractional Marketing Leadership

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Not every team needs a full-time CMO — but every team deserves strategic leadership. We step into your business as a trusted senior operator, providing hands-on marketing leadership without the overhead of a permanent hire. Whether you’re building a team, navigating a transition, or just need a steady hand to drive strategy and support execution, our embedded model offers the guidance, momentum, and mentorship your team needs to thrive. We help connect the dots, sharpen decision-making, and lead from within — so you can keep moving forward with confidence.

Inclusions:

Fractional Marketing Leadership

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  • Part-time or project-based leadership (1–3+ months)

  • Strategic planning + decision-making support

  • Team mentoring and upskilling

  • Workflow optimisation + delivery rhythm resets

  • CMO-level insight without full-time overhead

  • Built-in handover support when you’re ready 

 

Ideal for: Growing teams, busy founders, or marketing leaders in transition.

Client Stories

Real results, built on trusted partnerships.


Our clients don’t need someone watching from the sidelines — they need a partner who can integrate with their team, think strategically, and help deliver real progress. FuelB2B works as an embedded extension of your marketing leadership: uniquely B2B, refreshingly hands-on, and always focused on performance.

Client: Resero Group

Brands: Furnware & Sebel

Challenge:
Resero Group needed a unified marketing strategy that would bring together two core brands under a shared set of KPIs — while still respecting their unique market nuances across Australia, New Zealand, and global reseller regions. The goal? Build a strategic plan through 2030 that supports both annual execution and long-term business growth.

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The Impact:FuelB2B gave Resero Group a practical, prioritized path to 2030 — with measurable KPIs, resourcing clarity, and strategic themes aligned to each region’s market opportunity. The leadership team walked away with not just a vision, but a plan of action grounded in real numbers, team capability, and business goals.

Aligning two brands. One strategy. Global growth.

Our Approach:
FuelB2B led a 3-month engagement (3 days/week) to immerse within the Resero Group marketing function and drive strategic clarity at both brand and group levels. We began by auditing the previous 9 months of marketing data across all regions, channels, and teams — identifying gaps in reporting, CRM use, and performance metrics.

From there, we rebuilt the group’s internal dashboard to reflect region-specific nuances and established a refreshed set of KPIs to track progress at the brand, regional, and executive level. This included new CRM reporting standards to bridge sales and marketing, giving leadership clear visibility and alignment across the funnel.

Industry: Manufacturing

What We Delivered:

  • Rebuilt KPI framework grounded in real performance data

  • New reporting structures with CRM integration across sales & marketing

  • Full 5-Year Strategy Plan on a Page for the CMO through FY30

  • Clear annual themes including:

    • 1st Party Data Enrichment & Activation

    • Website & SEO Upgrades

    • Ecommerce-Ready Customer Portal

    • Reseller Growth & Efficiency

  • Strategic KPIs mapped through FY30 with core audience focus, budget pathways, and initiative timing

  • A year-by-year investment graph to support internal budget planning and brief development.

Client: M2 Estimating

Challenge:
As M2 Estimating expanded its presence across commercial and residential construction, the business needed a strategic marketing lead who could step in without building an internal team. The goal was to sharpen its digital footprint, attract new inbound leads, and professionalize its presence across platforms — without slowing day-to-day operations.

Fractional marketing support for a growing construction services business.

Our Approach:
FuelB2B became M2's embedded marketing partner — leading strategy, managing external vendors, and helping the Director stay focused on growth. We developed and launched a modern, inbound-first marketing strategy covering both organic and paid channels, including refreshed messaging, campaign planning, and content cadence.

Behind the scenes, we guided the end-to-end website redevelopment, acting as the main point of contact across briefing, agency selection, scoping, and decision-making. We implemented new CRM tools and created custom workflows and training to ensure internal processes could scale with the business.

We also developed and now manage all social media strategy and execution — growing M2’s brand presence across LinkedIn and Instagram, while building the personal profile of the Founder as a trusted voice in the construction space.

Engagement: Fractional Marketing Lead

What We Delivered:

  • Monthly retained marketing strategy & execution

  • Oversight of new website build & agency coordination

  • CRM tool selection, implementation, and team training

  • Management of paid search & SEM performance agency

  • Full ownership of brand + founder social content & growth

  • Consistent campaign and content rhythm for audience engagement

The Impact:
M2 Estimating has grown its visibility and lead flow without the complexity of hiring in-house. With FuelB2B embedded as a strategic partner, the business now runs marketing with clarity, consistency, and confidence — while staying focused on doing what they do best: estimating for Australia’s top builders.

Client: Knight Frank Australia

Challenge:
Knight Frank Australia wanted to move beyond basic demographics to deeply understand their client personas across service lines. The goal was to uncover the motivations, media habits, and relationship drivers of key decision-makers in order to craft more relevant, insight-led marketing campaigns.

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The Impact:
Knight Frank now has a richer, more actionable understanding of their core audience — not just who they are, but what they value and how they want to engage. This foundational insight will inform content strategy, brand positioning, and campaign direction across multiple service lines.

Sharper personas for stronger marketing relationships.

Our Approach:
FuelB2B conducted a four-part research study designed to blend internal knowledge with direct client insight:

  1. In-depth interviews with internal service line leads

  2. Long-form qualitative interviews with nominated clients

  3. Anonymous digital surveys for broader data collection

  4. Desk research, DISC profiling, and social listening

While not every method was applied to every persona due to availability, the mix of data sources allowed us to uncover meaningful trends across the business.

Industry: Commercial Real Estate

What We Delivered:

  • Clear persona profiles by service line with motivations, pain points, and goals

  • Media consumption and content format preferences

  • Relationship drivers and decision-making influences

  • Opportunities for stronger cross-sell positioning

  • Recommendations for thought leadership positioning and outreach

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