Team Lead
Jacquelyn Cowardin (JC) founded FuelB2B in 2021 to help B2B businesses market smarter. With 20+ years of experience across the U.S. and Australia, she specializes in strategy, channel planning, and leading high-performing teams.
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As a fractional marketing consultant, JC provides senior-level expertise without the full-time commitment—delivering tailored, results-driven strategies that maximize growth and ROI. She partners with businesses to blend strategy, creativity, and analytics into marketing plans built for impact and long-term success.
Accolades & industry involvement:
AdNews Australia’s Top 20 Emerging Leaders 2019
Australian Event Awards, Marketing Achievement, Finalist 2019
The Marketing Academy Australia, scholar 2017
Media Federation of Australia Awards, B2B Category Judge 2016
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​Previous Employers​
FuelB2B is an Australian
family-owned small business.
As a start-up, we're lean in our approach and operations. We're supported behind the scenes by a roster of trusted contractors, experts, and planners based on the scope and goals. Across the marketing landscape we collaborate with creative agencies, experiential firms, and media execution partners.
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Matthew Glendinning leads operations and finance. He is a finance professional with 20 years of experience in both Australia and the UK markets, having previously held positions with Citigroup and HSBC.
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Outside of FuelB2B, Matt also has a strong interest in ESG investments, real estate, and Hungarian Vizsla's. For any questions on procurement or finance, or just to say hello, drop him a note at matt@fuelb2b.com