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Team Lead

Jacquelyn (JC) launched fuelB2B in 2021 after a 16+ year agency career across the United States & Australia. She fuels our discovery calls and leads strategic outputs and workshops.


She offers a unique perspective to the industry that integrates disciplines across channel strategy & audience planning, experiential marketing, and customer journey mapping. Uniquely she is also strongly versed in B2B sales funnels and lead scoring. Her character and passion for B2B marketing are second only to her knowledge and understanding of complex decision making journeys. She regularly refines her method, making her approachable, inclusive, and empathetic to clients and teams.  


JC has worked specifically in the B2B marketing world since 2012 across San Francisco & Sydney, collaborating with the world's largest technology brands. Prior to her focus on B2B she was a media strategist for the world’s largest pizza chain, and enjoyed her work across retail, travel, and QSR categories.


Now independent from the agency model, JC is able to focus on what excites her for deeper client relationships and building brands collaboratively.  


Accolades & industry involvement:


AdNews Australia’s Top 20 Emerging Leaders 2019

Australian Event Awards, Marketing Achievement, Finalist 2019

The Marketing Academy Australia, scholar 2017

Media Federation of Australia Awards, B2B Category Judge 2016


​Previous Employers​

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FuelB2B is an Australian
family-owned small business.

As a start-up, we're lean in our approach and operations. We're supported behind the scenes by a roster of trusted contractors, experts, and planners based on the scope and goals. Across the marketing landscape we collaborate with creative agencies, experiential firms, and media execution partners. 

Matthew Glendinning leads operations and finance. He is a finance professional with 15 years of experience in both Australia and the UK markets, having previously held positions with Citigroup and HSBC.

Outside of FuelB2B, Matt also has a strong interest in ESG investments, real estate, and Hungarian Vizsla's. For any questions on procurement or finance, or just to say hello, drop him a note at 

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