Services

Marketing Consult & Strategy Development

We conduct a comprehensive review of your current marketing channels to assess performance and identify key metrics that matter most. From there, we provide tailored recommendations to optimise your strategy across channels and content.

As an independent partner, we offer an unbiased perspective—complementing the work of your agency or execution partners. Our team collaborates with yours to identify new channels and approaches that align with your goals and drive measurable results.

Opportunities Include:

Defining clear marketing objectives that support overall business growth and long-term strategy
Tracking, analysing, and measuring marketing outcomes to ensure optimal ROI
Interactive brainstorming sessions (both digital and in-person) to spark new ideas and strategies
Follow-up digital surveys to capture additional insights and ideas
A detailed summary report, complete with a roadmap, investment recommendations, and actionable opportunities for execution

Social Media Analysis

We dig deep into social media platforms to evaluate how your company is performing across businesses and professionals. We look at your presence an dits effectiveness in reaching, engaging and converting businesses.

During our evaluation we’ll review:

Audience insights to understand your followers interest and behaviours to tailor content to better connect and convert
Conversion tracking to asses how well each channel contributes to B2B leads, sales and awareness
Content performance to evaluate with type of posts (videos, blogs, etc) that resonate with your audience across engagement rates and identify what types of content drive the most business value.
Platform analysis to identify which platform are most effective and where your team should place the most emphasis
Employee engagement and the role of thought leadership on social for B2B brands

Our approach is dynamic across insights and creativity!

Voice of Customer Management

FuelB2B provides a variety of support across research and customer engagement to listen, segment, and understand your customer more effectively. We cover Voice of Customer (VOC) across strategy, implementation, persona identification, management, and analysis.

Customer centric brands are known to put the customer at the heart of marketing. It’s essential that brands are in constant communication not just with their advocates but also their outliers, questioners, and incoming customers. With B2B buying groups, it’s even more crucial that we discover who is part of the decision making group and when the discussion about the brand is happening. Effective listening to the voice of your customer both individual and collective can include research across:

Surveys and focus groups (qual & quant)
Social mining and profile review
Secondary quantitative review of existing research and data available
Sales integration ‘tag-along days’

We help achieve a larger picture for VOC that provides an always-on approach to understanding your customer, based on real experience and tied to outcomes across brand, customer journey and personas.

As FuelB2B will be a nominated, independent consultant for your brand, we find that customers are more transparent in their feedback and perspective, appreciating our personal and empathetic approach.

Vendor & Agency Interposition

Agency tender and selection process can be difficult and time consuming for all parties. As a neutral party, we offer a trusted source of experience across the briefing, tender, and pitching process to get the best results out of your partners.

After working at creative & media agencies for almost two decades, we know the complexities (yet vibrancy) that brands and their agencies hold together. Great partners exist across the B2B marketing industry but they’re not always easy to find, and there are also many non-B2B specific agencies you should consider. We can help as a non-biased pitch consultant leading your:

Agency tender and selection process
Incumbent review & optimisation strategy
Scale-up agency approach and consideration

For scale-up business, we also offer the opportunity to sit down during your growth stages to define and determine exactly what type of agencies and when you need to compliment your in-house teams, preparing for growth and scale.

Additional Services

Small scale creative development & brief creation
Agency collaboration & special projects
Customer persona research, analysis and development (see VOC Management)
Sales funnel mapping & team building sessions
Social media positioning and content blueprints
Start-up growth & marketing roadmaps
Workshop ideation & facilitation